Collection: Soft Baits

Geecrack Bellows Gill Swimmer

Building off the success of the popular Bellows Gill profile, the brand new Geecrack Bellows Gill Swimmer is an exciting evolution that features a paddle tail...

Great Lakes Finesse Micro Juvy Craw Tube

Crafted using a proprietary tear-resistant soft plastic formula that leaves a matte finish, the Great Lakes Finesse Juvy Craw Tube mimics the appearance and natural behavior...

Z-Man TRD Crawz

Designed for finesse applications and the popular Ned rig technique, the Z-Man TRD Crawz deliver a snack-sized piece of protein that bass won’t be able to shy away...

Z-Man Fuzzy Bugz

  This innovative ned bait creature features a compact invertebrate design with premium silicone skirting that mimics zooplankton, insects, crayfish, and distressed prey. Engineered to work...

Zoom Salty Super Fluke Jr.

Soft jerk baits are known fish catchers and the Salty Super Fluke from Zoom Baits is one of the premier baits on the market today. The...

Reaction Innovations Sweet Beaver 4.20

The body of the Sweet Beaver features forward facing ribs that create lots of pressure waves that let bass know something is moving and offers bass...

Reaction Innovations Smallie Beaver 3.50

The Smallie Beaver is a great alternative to the Sweet Beaver when fishing conditions get tough. It has all the same great qualities of the Sweet...

Reaction Innovations Kinky Beaver

Strike King Rage Bug

Hot out of the molds and ready to pick apart structure, the Strike King Rage Bug was designed with the help of bass fishing legend, Denny Brauer. Made...

Z-Man Fuzzy TRD

Hand-threaded with premium silicone skirting material, the Z-Man Fuzzy TRD enhances the subtle stick bait profile of the original TRD with lifelike flowing appendages that accurately mimic zooplankton,...

Z-Man Tiny Ticklerz

  When finicky fish demand a refined approach, the Z-Man Tiny Ticklerz delivers precision performance in a compact package. This innovative stickbait-tube hybrid combines a streamlined...

Z-Man Micro TRD

Featuring a minimalist stickbait profile that has proven irresistible to a variety of gamefish, the Z-Man Micro TRD is a downsized version of the ever-popular Finesse TRD and...

Z-man Baby BallerZ

Designed to pair perfectly with the Micro Shad HeadZ, the 2" Baby BallerZ natural minnow profile is ideally suited for targeting not just crappie, but also...

Z-Man Hula Stickz

Zoom Split Tail Trailer

The spinnerbait has long been known for its versatility and fish catching ability. Adding a Zoom Split Tail Trailer to a spinnerbait can change some of...

X-Zone Stealth Craw

The Xzone Stealth Finesse Series Stealth Craw features an incredibly lifelike design perfect for clear water and finesse fishing techniques. Its innovative floating claws replicate a...

Geecrack Bellows Shad

Developed by Major League Fishing champion Alton Jones Jr., the Geecrack Bellows Shad was instrumental in earning him over $150K during its creation. Crafted to his...

Rapala Crush City The Jerk Soft Jerkbait

Featuring a unique fork-shaped tail that quivers with the slightest movement of the rod tip, the Rapala Crush City The Jerk Soft Jerkbait takes the baitfish profile to...

Z-Man Graph Shadz

Designed to reflect a vibrant sonar signal, appealing to challenging bass with its realistic profile. Its pre-rigged jig and ElaZtech® softbait feature a line-through jighead and...

Z-Man Fuzzy Nugget

A bite-sized finesse bait that imitates zooplankton, insects, crayfish, and distressed prey, the Z-Man Fuzzy Nuggetz features a 12-sided dodecahedron shape hand-threaded with premium silicone skirt material for...

Z-Man Llama Tubez

Designed in collaboration with BASS Elite Series angler Seth Feider, the Z-Man Llama Tubez deliver unparalleled softness, incredible action, and Elaztech durability to create the most bulletproof finesse...

Z-Man Larvas

  Engineered with meticulous detail, the Z-Man Larvas delivers an authentic invertebrate profile that triggers strikes across multiple species. Its ribbed construction, prominent eyes, delicate appendages,...

Zoom Lizard 4"

Zoom soft plastic baits are known throughout the bass fishing world as tough, dependable plastics that catch fish under every condition, and these lizards are no...

Zoom Brush Hog

Zoom Brush Hogs dominate tournament waters across the country as the go-to creature bait for serious anglers. These bulky baits feature pronounced tails, wings, and arms...