Collection: Soft Baits

Yamamoto Double Tail Grub

The Yamamoto Double Tail Grubs make great jig trailers or they can be added to a Yamamoto Skirt to create your own spider jig color combination....

Strike King Rage Craw

he Rage Tail by Strike King brings a revolutionary new look to soft plastics. Each Rage Tail Lure has a unique and exclusive tail design and...

Geecrack Bellows Shad

Developed by Major League Fishing champion Alton Jones Jr., the Geecrack Bellows Shad was instrumental in earning him over $150K during its creation. Crafted to his...

Yamamoto 5" Senko Group 2

The original and still the best! There’s a Senko in the lineup for every possible application and for every angler, from the first-timer to the tour-level...

Dry Creek 3.5" Creek Tube

Dry Creek 3.5" Laminates "Twisted" Tube

Rapala Crush City Ned BLT

The Rapala Crush City Ned BLT proves that sometimes simplicity wins in bass fishing. Developed with pro angler Jacob Wheeler and Rapala, this bait features a...

Z-Man Graph Shadz

Designed to reflect a vibrant sonar signal, appealing to challenging bass with its realistic profile. It's pre-rigged jig and ElaZtech® softbait feature a line-through jighead and...

Z-Man TRD Bugz

Offering a creature bait profile in a downsized package, the Z-Man TRD Bugz are perfect for Ned-rig applications or any other time when you need a...

Megabass Sleeper Craw

Cast your bite The long-awaited, bottom-scuttling stealth craw has arrived. SLEEPER CRAW harnesses the revolutionary performance of the SLEEPER series, bringing its hidden-hook design, enticing realism,...

Z-Man Trick Shotz

A drop-shotter’s dream, these 3.5” and 4” ribbed, spade-tail minnows are built with salt-impregnated 10X Tough ElaZtech® superplastic to ensure that they sit with a slightly...

Keitech Glide Cameron 3.5"

Keitech’s New High-density Back-Sliding Craw The “Glide Camaron” was designed to provide a unique action with little to no input following the cast. Made with high-density...

Zoom Super Speed Craw 4''

The Zoom Super Speed Craw is a new variation of the Speed Craw. With claws that are extra-wide and bulkier at the ends, the Super Speed...

Strike King Rage Menace Grub

The Strike King Rage Twin Tail Menace Grub is a new addition to Strike King’s tremendous Rage Tail line of baits. Featuring a customized high-grade plastic for superior...

Keitech Swing Impact 3.5"

The Keitech Swing Impact is a proven Tournament winner. These versatile swimbaits come in six sizes to match any fishing conditions. Keitech's original two-tone color injection process...

Z-Man TRD Crawz

Designed for finesse applications and the popular Ned rig technique, the Z-Man TRD Crawz deliver a snack-sized piece of protein that bass won’t be able to shy away...

X-ZONE Hot Shot Minnow

Designed in collaboration with Elite Series Pro Brandon Palaniuk, the X Zone Lures Hot Shot Minnows are perfect for drop shot, neko rig, damiki rig and ball head presentations...

Megabass HAZE-ST

Expected To Ship Mid-Late July Due to strong demand some orders may be partially fulfilled. We appreciate your understanding and are here to answer any questions...

Z-Man Drop Kickerz

Slender, extra soft and built for vigorous yet subtle tail motion, the Z-Man® Drop KickerZ™ is a sneaky little trick for forward-facing sonar applications as well...

Western Fishing Operations PD Worm

Keitech Easy Shiner 3.0"

The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! The finely cut tails cause the bait to swim perfectly at even the...

Keitech Easy Shiner 4"

The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! The finely cut tails cause the bait to swim perfectly at even the...

X-Zone Stealth Minnow

The X-ZONE Stealth Minnow features a micro twin tail that subtly moves with rod tip action, making it a compact baitfish imitation perfect for hover strolling,...

Geecrack Bellows Gill Swimmer

Building off the success of the popular Bellows Gill profile, the brand new Geecrack Bellows Gill Swimmer is an exciting evolution that features a paddle tail...