Collection: Soft Baits

Smallie Beaver 3.50

The Smallie Beaver is a great alternative to the Sweet Beaver when fishing conditions get tough. It has all the same great qualities of the Sweet...

EASY SHINER 4.5"

The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! The finely cut tails cause the bait to swim perfectly at even the...

3.5" Laminates "Twisted" Tube

X-ZONE Stealth Minnow

Featuring a micro twin tail that reacts with slight movements of the rod tip, the Xzone Stealth Finesse Series Stealth Minnows are a bite-sized baitfish imitation that provides...

Western Fishing Operations PD Worm

EASY SHINER 3.0"

The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! The finely cut tails cause the bait to swim perfectly at even the...

TRD Crawz

Designed for finesse applications and the popular Ned rig technique, the Z-Man TRD Crawz deliver a snack-sized piece of protein that bass won’t be able to shy away...

Rage Craw

he Rage Tail by Strike King brings a revolutionary new look to soft plastics. Each Rage Tail Lure has a unique and exclusive tail design and...

Little Dipper

Little Dippers are a scaled down version of the Skinny Dipper with the same great action. There are multiple ways to fish with a Little Dipper....

Yum Dinger 5''

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic...

Geecrack Bellows Gill

SWING IMPACT 3.5"

The Keitech Swing Impact is a proven Tournament winner. These versatile swimbaits come in six sizes to match any fishing conditions. Keitech's original two-tone color injection process...

Berkley Gulp Extruded Maggot 

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!...

EASY SHINER 5"

The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! The finely cut tails cause the bait to swim perfectly at even the...

Geecrack Imo Kemushi

Geecrack Bellows Gill Swimmer

Building off the success of the popular Bellows Gill profile, the brand new Geecrack Bellows Gill Swimmer is an exciting evolution that features a paddle tail...

HULA STICKZ

Designed by finesse fishing guru Drew Reese and a favorite of Z-Man pro Jeff ‘Gussy’ Gustafson, this quad-tentacled 4” stickbait is a flat-out multispecies fish-catcher thanks...

6" FAT STRAIGHT TAIL

The Roboworm Fat Straight Tail Worm brings you the classic soft plastic worm shape with the clean colors and hand-poured quality you are used to getting...

SWING IMPACT 3"

The Keitech Swing Impact is a proven Tournament winner. These versatile swimbaits come in six sizes to match any fishing conditions. Keitech's original two-tone color injection process...

Scope Shad

Designed to be the ultimate minnow bait and tool for pairing with forward facing sonar, the Yamamoto Scope Shad offers a natural profile and action that...

TRD Tubez

 creative new take on a time-tested Northwestern technique, the Z Man TRD Tubez deliver advanced finesse performance in an incredibly durable package. Molded with a cylindrical body and...

Megabass Magdraft

The product of countless hours of research and development, the Megabass Magdraft Swimbait delivers unique design and big fish attraction all rolled into one incredibly realistic package. Molded...

OSP Saikoro Dice Rubber

Geecrack Imo Kemushi Float