Collection: Soft Baits

Keitech Easy Shiner 3.0"

The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! The finely cut tails cause the bait to swim perfectly at even the...

Keitech Easy Shiner 2.0"

The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! The finely cut tails cause the bait to swim perfectly at even the...

Keitech Glide Cameron 3.5"

Keitech’s New High-density Back-Sliding Craw The “Glide Camaron” was designed to provide a unique action with little to no input following the cast. Made with high-density...

Dry Creek 3.5" Creek Tube

Z-Man TRD Crawz

Designed for finesse applications and the popular Ned rig technique, the Z-Man TRD Crawz deliver a snack-sized piece of protein that bass won’t be able to shy away...

Z-Man Drop Kickerz

Slender, extra soft and built for vigorous yet subtle tail motion, the Z-Man® Drop KickerZ™ is a sneaky little trick for forward-facing sonar applications as well...

Reaction Innovations Little Dipper

Little Dippers are a scaled down version of the Skinny Dipper with the same great action. There are multiple ways to fish with a Little Dipper....

Geecrack Bellows Gill

Megabass Sleeper Craw

Cast your bite The long-awaited, bottom-scuttling stealth craw has arrived. SLEEPER CRAW harnesses the revolutionary performance of the SLEEPER series, bringing its hidden-hook design, enticing realism,...

Keitech Easy Shiner 4.5"

The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! The finely cut tails cause the bait to swim perfectly at even the...

Rapala Crush City Freeloader

Rapala Crush City Mooch Minnow

Berkley Gulp Extruded Maggot 

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!...

Strike King Rage Craw

he Rage Tail by Strike King brings a revolutionary new look to soft plastics. Each Rage Tail Lure has a unique and exclusive tail design and...

X-ZONE Stealth Minnow

Featuring a micro twin tail that reacts with slight movements of the rod tip, the Xzone Stealth Finesse Series Stealth Minnows are a bite-sized baitfish imitation that provides...

Z-Man TRD Bugz

Offering a creature bait profile in a downsized package, the Z-Man TRD Bugz are perfect for Ned-rig applications or any other time when you need a...

Yamamoto 5" Super Grub

Roboworm 6" Fat Straight Tail

The Roboworm Fat Straight Tail Worm brings you the classic soft plastic worm shape with the clean colors and hand-poured quality you are used to getting...

X-ZONE Hot Shot Minnow

Designed in collaboration with Elite Series Pro Brandon Palaniuk, the X Zone Lures Hot Shot Minnows are perfect for drop shot, neko rig, damiki rig and ball head presentations...

Yamamoto 5" Senko Group 2

The original and still the best! There’s a Senko in the lineup for every possible application and for every angler, from the first-timer to the tour-level...

Z-Man Hula Stickz

Designed by finesse fishing guru Drew Reese and a favorite of Z-Man pro Jeff ‘Gussy’ Gustafson, this quad-tentacled 4” stickbait is a flat-out multispecies fish-catcher thanks...

Geecrack Bellows Gill Swimmer

Building off the success of the popular Bellows Gill profile, the brand new Geecrack Bellows Gill Swimmer is an exciting evolution that features a paddle tail...

Missle Baits Spunk Shad

The brilliant team at Missile’s HQ delivers their take on one of the most productive bladed jig trailers roaming the water today with the Missile Baits...

OSP DoLive Beaver

The DoLive Beaver” was born as a new bait of hog bait. It has high performance like weedless, easy action, hooking and casting. And it also...