Collection: Soft Baits

Crush City Ned BLT

The Rapala Crush City Ned BLT proves that sometimes simplicity wins in bass fishing. Developed with pro angler Jacob Wheeler and Rapala, this bait features a...

Z-Man Graph Shadz

Designed to reflect a vibrant sonar signal, appealing to challenging bass with its realistic profile. It's pre-rigged jig and ElaZtech® softbait feature a line-through jighead and...

Z-Man TRD Bugz

Offering a creature bait profile in a downsized package, the Z-Man TRD Bugz are perfect for Ned-rig applications or any other time when you need a...

Strike King Rage Menace Grub

The Strike King Rage Twin Tail Menace Grub is a new addition to Strike King’s tremendous Rage Tail line of baits. Featuring a customized high-grade plastic for superior...

Keitech Glide Cameron 3.5"

Keitech’s New High-density Back-Sliding Craw The “Glide Camaron” was designed to provide a unique action with little to no input following the cast. Made with high-density...

Zoom Super Speed Craw 4''

The Zoom Super Speed Craw is a new variation of the Speed Craw. With claws that are extra-wide and bulkier at the ends, the Super Speed...

Megabass Sleeper Craw

Cast your bite The long-awaited, bottom-scuttling stealth craw has arrived. SLEEPER CRAW harnesses the revolutionary performance of the SLEEPER series, bringing its hidden-hook design, enticing realism,...

X-ZONE Hot Shot Minnow

Designed in collaboration with Elite Series Pro Brandon Palaniuk, the X Zone Lures Hot Shot Minnows are perfect for drop shot, neko rig, damiki rig and ball head presentations...

X-Zone Stealth Minnow

The X-ZONE Stealth Minnow features a micro twin tail that subtly moves with rod tip action, making it a compact baitfish imitation perfect for hover strolling,...

Yamamoto Yamatanuki

Poured using Yamamoto’s custom heavily weighted soft plastic formula, the Yamamoto Yamatanuki Stick Bait is super dense which allows it to be fished weightless with great castability and a...

Z-Man TRD Crawz

Designed for finesse applications and the popular Ned rig technique, the Z-Man TRD Crawz deliver a snack-sized piece of protein that bass won’t be able to shy away...

Geecrack Bellows Gill Swimmer

Building off the success of the popular Bellows Gill profile, the brand new Geecrack Bellows Gill Swimmer is an exciting evolution that features a paddle tail...

X-Zone Rally Shad

Crafted by Bassmaster Elite Series Pro Cooper Gallant, the Xzone Lures Rally Shad boasts a lifelike design with an ultra-thin fork tail ideal for targeting suspended...

Z-Man Drop Kickerz

Slender, extra soft and built for vigorous yet subtle tail motion, the Z-Man® Drop KickerZ™ is a sneaky little trick for forward-facing sonar applications as well...

Megabass HAZE-ST

Expected To Ship Mid-Late July Due to strong demand some orders may be partially fulfilled. We appreciate your understanding and are here to answer any questions...

Western Fishing Operations PD Worm

Berkley Gulp Extruded Maggot 

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!...

Z-Man Hula Stickz

Designed by finesse fishing guru Drew Reese and a favorite of Z-Man pro Jeff ‘Gussy’ Gustafson, this quad-tentacled 4” stickbait is a flat-out multispecies fish-catcher thanks...

Crush City Janitor Worm

The Rapala Crush City Janitor Worm is designed to excel in the most challenging finesse fishing conditions, expertly enticing even the most hesitant bites. Its tapered...

OSP Saikoro Dice Rubber

Dry Creek 5" Twin Tail Money Grubber

Yamamoto Shad Shape Worm

Born by popular demand from Yamamoto pro-staff and customers, the Yamamoto 3” Shad Shape Worm utilizes the same exact shape as the original Shad Shaped Worm...

Crush City Hedge Hog

The Rapala Crush City Hedgehog is a powerful soft plastic bait designed for tough cover fishing. Its compact size mimics various forage, while the curl tail...

Strike King Rage Bug

Hot out of the molds and ready to pick apart structure, the Strike King Rage Bug was designed with the help of bass fishing legend, Denny Brauer. Made...