Collection: Soft Baits

X-Zone Stealth Tube

  The X-Zone Stealth Tube is crafted for anglers seeking superior performance. Featuring a large bulbous head and hand-cut tails, it delivers an irresistible action that...

Great Lakes Finesse Snack Craw

Breaking the industry trend of adding more features and appendages to craw-style baits, the Great Lakes Finesse Snack Craw is a simple but very effective crayfish imitation for...

Yamamoto Fat Baby Craw

Yamamoto Double Tail Grub

The Yamamoto Double Tail Grubs make great jig trailers or they can be added to a Yamamoto Skirt to create your own spider jig color combination....

Z-Man Scented Jerk Shads

Experience the difference that innovation makes. Z-Mans Scented Jerk Shads stand apart with their potent Pro-Cure Super Gel infusion—a real fish-based formula packed with amino acids...

Z-Man TRD Bugz

Offering a creature bait profile in a downsized package, the Z-Man TRD Bugz are perfect for Ned-rig applications or any other time when you need a...

Z-man Micro Wormz

Made in the USA with Z-Man’s exclusive ElaZtech® superplastic, the versatile new Micro WormZ™ is perfect for a variety of species such as trout, crappie, perch,...

Z-Man Stingerz

  The Z-Man Stingerz delivers versatile performance across multiple species with its distinctive straight-tail shad design and jointed tail that creates mesmerizing undulating action. Built from...

Zoom Horny Toad 4.25

The Zoom Horny Toad offers some great features not found on any other soft plastic bait. The shape resembles a frog and most anglers will use...

Roboworm 4.5" Straight Tail Worm

Roboworm Straight Tail Worms - Roboworms flagship series. These are the worms that started it all, Roboworms original straight tail worm. Computer, and robotic engineered precision...

Strike King Rage Craw

he Rage Tail by Strike King brings a revolutionary new look to soft plastics. Each Rage Tail Lure has a unique and exclusive tail design and...

Strike King Rage Menace Grub

The Strike King Rage Twin Tail Menace Grub is a new addition to Strike King’s tremendous Rage Tail line of baits. Featuring a customized high-grade plastic for superior...

Evergreen Geezy

Great Lakes Finesse Micro Snack Craw

A smaller and even more compact version of the original GLF Snack Craw, the Great Lakes Finesse Micro Snack Craw features the same simple but highly realistic crayfish imitation...

Great Lakes Finesse Ned Bug

Designed to be super subtle and effective for targeting highly pressured fish, the Great Lakes Finesse Ned Bug is a micro finesse bait that utilizes a matte finish...

Berkley Powerbait Floating Trout Worm

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive...

Z-Man Trick Shotz

Z-Man Elaztech Split Tail Trailerz

Z-Man Elaztech Split Tail Trailerz deliver revolutionary soft bait performance backed by industry-leading plastics technology. These trailers feature lifelike action and natural buoyancy that outperform standard...

Z-Man Shad Fryz

Poured with a wide body to accurately mimic the shape of shad and panfish fry, the Z-Man Shad Fryz shine during the post-spawn with a bite-sized swimbait profile...

Zoom Magnum Trick Worm

The Zoom Magnum Trick Worm is a straight tail worm with a larger profile, designed for attracting big bites from big bass. Zoom combined the popular...

X-Zone Stealth Creature

Designed specifically for ultra-finesse BFS fishing, the Xzone Stealth Finesse Series Stealth Creature boasts multiple floating appendages that simulate vulnerable prey, enticing bites from inquisitive fish....

Z-Man Drop Kickerz

Slender, extra soft and built for vigorous yet subtle tail motion, the Z-Man® Drop KickerZ™ is a sneaky little trick for forward-facing sonar applications as well...

Z-man Guppy Grubz

The Guppy GrubZ™ stands out for its 10X Tough ElaZtech® durability, making it a top choice for crappie and other panfish. Its soft, tough and broad...

Zoom Lizard 6"

Zoom soft plastic baits are known throughout the bass fishing world as tough, dependable plastics that catch fish under every condition, and these lizards are no...