Collection: Soft Baits

Berkley Gulp Extruded Maggot 

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!...

X-Zone Stealth Minnow

The X-ZONE Stealth Minnow features a micro twin tail that subtly moves with rod tip action, making it a compact baitfish imitation perfect for hover strolling,...

OSP Saikoro Dice Rubber

Rapala Crush City Ned BLT

The Rapala Crush City Ned BLT proves that sometimes simplicity wins in bass fishing. Developed with pro angler Jacob Wheeler and Rapala, this bait features a...

Strike King Rage Tail Bug

Hot out of the molds and ready to pick apart structure, the Strike King Rage Bug was designed with the help of bass fishing legend, Denny Brauer. Made...

X-Zone Rally Shad

Crafted by Bassmaster Elite Series Pro Cooper Gallant, the Xzone Lures Rally Shad boasts a lifelike design with an ultra-thin fork tail ideal for targeting suspended...

Deps Sakamata Shad

EXPECTED TO SHIP MID MAY   Designed and built in Japan, the Deps Sakamata Shad Soft Jerkbait is a highly refined soft jerkbait that produces an...

Z-Man Hula Stickz

Designed by finesse fishing guru Drew Reese and a favorite of Z-Man pro Jeff ‘Gussy’ Gustafson, this quad-tentacled 4” stickbait is a flat-out multispecies fish-catcher thanks...

Yamamoto Double Tail Hula Grub

The Yamamoto Hula Grub is one of the greatest soft baits ever poured. And, not coincidentally, one of the greatest soft bait manufacturers is Yamamoto Baits....

X-Zone MB Fat Finesse Worm

The X Zone Pro Series MB Fat Finesse Worm is a slightly fatter alternative to a classic finesse worm. Show them something different! Classic finesse worm shape, just fatter!...

Zoom Lizard 6''

Zoom soft plastic baits are known throughout the bass fishing world as tough, dependable plastics that catch fish under every condition, and these lizards are no...

X-ZONE PUNISHER PUNCH CRAW

No matter how matted the vegetation or thick and tangled the timber is, deliver a knockout. Use X Zone Pro Series Punisher Punch Craw for Big Bass Results!The...

OSP DoLive Beaver

The DoLive Beaver” was born as a new bait of hog bait. It has high performance like weedless, easy action, hooking and casting. And it also...

Yum Dinger 4''

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic...

Z-Man FattyZ

When FLW Tour pro, 2006 Bassmaster champ & 2004 Forrest Wood Cup champ, Luke Clausen, approached Z Man with a new bait design, they listened. The...

Keitech Swing Impact 3"

The Keitech Swing Impact is a proven Tournament winner. These versatile swimbaits come in six sizes to match any fishing conditions. Keitech's original two-tone color injection process...

Rapala Crush City Janitor Worm

  The Rapala Crush City Janitor Worm is designed to excel in the most challenging finesse fishing conditions, expertly enticing even the most hesitant bites. Its...

Keitech Easy Shiner 4.5"

The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! The finely cut tails cause the bait to swim perfectly at even the...

Yum Hellgrammite

A small ned-style soft plastic that mimics a live hellgrammite with thin appendages and a sectioned body, the Yum Hellgrammite is built to imitate bass’ favorite food but...

Z-Man Turbo Craws

The Z Man Turbo CrawZ are the toughest craw-style baits on the block. Built with Z Man’s exclusive ElaZtech plastic, the Z Man Turbo CrawZ are right at...

Megabass Hazedong Shad

The HAZEDONG SHAD’s sensitive tail catches the water even during dead-slow retrieves and delicate shaking, triggering targets with its natural vibrations. Compared to the SPARK SHAD,...

Yamamoto Zako

Designed by B.A.S.S. Elite Series Pro Brett Hite, the Zako Swimbait joins the ranks of Yamamoto’s legendary line of soft plastic baits.  Its segmented body and forked tail...

Yamamoto Shad Shape Worm

Born by popular demand from Yamamoto pro-staff and customers, the Yamamoto 3” Shad Shape Worm utilizes the same exact shape as the original Shad Shaped Worm...

Megabass Magdraft

The product of countless hours of research and development, the Megabass Magdraft Swimbait delivers unique design and big fish attraction all rolled into one incredibly realistic package. Molded...