Collection: Soft Baits

X-Zone Rally Shad

Crafted by Bassmaster Elite Series Pro Cooper Gallant, the Xzone Lures Rally Shad boasts a lifelike design with an ultra-thin fork tail ideal for targeting suspended...

Berkley Gulp Extruded Maggot 

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!...

Keitech Easy Shiner 2.0"

The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! The finely cut tails cause the bait to swim perfectly at even the...

Roboworm 6" Fat Straight Tail

The Roboworm Fat Straight Tail Worm brings you the classic soft plastic worm shape with the clean colors and hand-poured quality you are used to getting...

OSP Saikoro Dice Rubber

Z-Man Hula Stickz

Designed by finesse fishing guru Drew Reese and a favorite of Z-Man pro Jeff ‘Gussy’ Gustafson, this quad-tentacled 4” stickbait is a flat-out multispecies fish-catcher thanks...

Rapala Crush City Janitor Worm

  The Rapala Crush City Janitor Worm is designed to excel in the most challenging finesse fishing conditions, expertly enticing even the most hesitant bites. Its...

Strike King Rage Tail Bug

Hot out of the molds and ready to pick apart structure, the Strike King Rage Bug was designed with the help of bass fishing legend, Denny Brauer. Made...

Yamamoto Shad Shape Worm

Born by popular demand from Yamamoto pro-staff and customers, the Yamamoto 3” Shad Shape Worm utilizes the same exact shape as the original Shad Shaped Worm...

X-Zone MB Fat Finesse Worm

The X Zone Pro Series MB Fat Finesse Worm is a slightly fatter alternative to a classic finesse worm. Show them something different! Classic finesse worm shape, just fatter!...

Rapala Crush City Hedge Hog

  The Rapala Crush City Hedgehog is a powerful soft plastic bait designed for tough cover fishing. Its compact size mimics various forage, while the curl...

Deps Sakamata Shad

EXPECTED TO SHIP MID MAY   Designed and built in Japan, the Deps Sakamata Shad Soft Jerkbait is a highly refined soft jerkbait that produces an...

Yamamoto Double Tail Hula Grub

The Yamamoto Hula Grub is one of the greatest soft baits ever poured. And, not coincidentally, one of the greatest soft bait manufacturers is Yamamoto Baits....

Geecrack Finesse Cue Bomb

Developed with BASS Elite Series pro Alton Jones Jr., the Geecrack Finesse Cue Bomb refines finesse fishing with slimmer, more sensitive silicone hairs for a subtle...

Zoom Lizard 6''

Zoom soft plastic baits are known throughout the bass fishing world as tough, dependable plastics that catch fish under every condition, and these lizards are no...

Keitech Swing Impact 3"

The Keitech Swing Impact is a proven Tournament winner. These versatile swimbaits come in six sizes to match any fishing conditions. Keitech's original two-tone color injection process...

Yum Dinger 4''

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic...

X-ZONE PUNISHER PUNCH CRAW

No matter how matted the vegetation or thick and tangled the timber is, deliver a knockout. Use X Zone Pro Series Punisher Punch Craw for Big Bass Results!The...

OSP DoLive Beaver

The DoLive Beaver” was born as a new bait of hog bait. It has high performance like weedless, easy action, hooking and casting. And it also...

Dry Creek 5" Twin Tail Money Grubber

Rapala Crush City Clean Up Craw

  Developed through a partnership between Rapala and Major League Fishing pro Jacob Wheeler, the Rapala Crush City Cleanup Craw is the ultimate craw bait designed...

Z-Man FattyZ

When FLW Tour pro, 2006 Bassmaster champ & 2004 Forrest Wood Cup champ, Luke Clausen, approached Z Man with a new bait design, they listened. The...

Yamamoto Zako

Designed by B.A.S.S. Elite Series Pro Brett Hite, the Zako Swimbait joins the ranks of Yamamoto’s legendary line of soft plastic baits.  Its segmented body and forked tail...

Megabass Sling Shad

The SLING SHAD is a meticulously crafted fluke-style soft bait perfect for pressured waters and finesse fishing. Its innovative dual-density, two-layer design ensures superb swimming balance...