Collection: Bait Fish Soft Jerk Baits

Rapala Crush City Mooch Minnow

Integrating the best features of a minnow-style fluke bait and a swimbait, the Rapala Crush City Mooch Minnow is a dominating new lure that bait-eating predators...

Rapala Crush City Freeloader

Developed by Major League Fishing pro Jacob Wheeler, the Rapala Crush City Freeloader is a deadly and super versatile shad-style bait that needs to be in your tackle...

Z-Man Scented Jerk Shads

Experience the difference that innovation makes. Z-Man's Scented Jerk Shads stand apart with their potent Pro-Cure Super Gel infusion—a real fish-based formula packed with amino acids...

Z-Man Graph Shadz

Designed to reflect a vibrant sonar signal, appealing to challenging bass with its realistic profile. It's pre-rigged jig and ElaZtech® softbait feature a line-through jighead and...

X-Zone Rally Shad

Crafted by Bassmaster Elite Series Pro Cooper Gallant, the Xzone Lures Rally Shad boasts a lifelike design with an ultra-thin fork tail ideal for targeting suspended...

X-ZONE Hot Shot Minnow

Designed in collaboration with Elite Series Pro Brandon Palaniuk, the X Zone Lures Hot Shot Minnows are perfect for drop shot, neko rig, damiki rig and ball head presentations...

X-Zone Stealth Minnow

The X-ZONE Stealth Minnow features a micro twin tail that subtly moves with rod tip action, making it a compact baitfish imitation perfect for hover strolling,...

Z-Man Drop Kickerz

Slender, extra soft and built for vigorous yet subtle tail motion, the Z-Man® Drop KickerZ™ is a sneaky little trick for forward-facing sonar applications as well...

Megabass HAZE-ST

Expected To Ship Mid-Late July Due to strong demand some orders may be partially fulfilled. We appreciate your understanding and are here to answer any questions...

Yamamoto Shad Shape Worm

Born by popular demand from Yamamoto pro-staff and customers, the Yamamoto 3” Shad Shape Worm utilizes the same exact shape as the original Shad Shaped Worm...

Rapala Crush City The Jerk Soft Jerkbait

Featuring a unique fork-shaped tail that quivers with the slightest movement of the rod tip, the Rapala Crush City The Jerk Soft Jerkbait takes the baitfish profile to...

Deps Sakamata Shad

EXPECTED TO SHIP MID MAY   Designed and built in Japan, the Deps Sakamata Shad Soft Jerkbait is a highly refined soft jerkbait that produces an...

Megabass Sling Shad

The SLING SHAD is a meticulously crafted fluke-style soft bait perfect for pressured waters and finesse fishing. Its innovative dual-density, two-layer design ensures superb swimming balance...

OSP Dolive Stick

Combining the falling action of stick bait with the darting performance of a twitch bait, the OSP DoLive Stick Soft Stick Bait is a high specific-gravity worm that...

Z-man Baby BallerZ

Designed to pair perfectly with the Micro Shad HeadZ, the 2" Baby BallerZ' natural minnow profile is ideally suited for targeting not just crappie, but also...

Evergreen Last Ace 103S

X-ZONE 4" Slammer

The X Zone 4" Pro Series Slammer is the bait that started it all for X Zone Lures. X Zone Lures has its roots in the northern lakes...

Evergreen Last Ace 45mm

Zoom Salty Super Fluke Jr.

Soft jerk baits are known fish catchers and the Salty Super Fluke from Zoom Baits is one of the premier baits on the market today. The...

Evergreen Last Ace 75mm

X-ZONE Finesse Slammer

The X Zone Pro Series Finesse Slammer is one of the greatest drop shot bait designs on the market! The 2020 Bassmaster Elite Series Lake Champlain event was won...

Z-Man Trick Shotz

A drop-shotter’s dream, these 3.5” and 4” ribbed, spade-tail minnows are built with salt-impregnated 10X Tough ElaZtech® superplastic to ensure that they sit with a slightly...

Zoom Salty Super Fluke

Soft jerk baits are known fish catchers and the Salty Super Fluke from Zoom Baits is one of the premier baits on the market today. The...

Yamamoto Hinge Minnow

The Yamamoto Hinge Minnow delivers exceptional rolling action whether you're blind casting or targeting fish on forward-facing sonar. Its hinged tail and independently weighted laminated sections...