Collection: Soft Baits

FINESSE TRD 2.75"

Perhaps the best selling and most often imitated softbait in the last decade, the original 2.75" Ned Rig stickworm is still the hands-down favorite among tournament...

Megabass Dark Sleeper

NOW AVAILABLE IN A SNACK-SIZED 2.4″ PACKAGE, DARK SLEEPER IS READY TO TARGET HIGHLY PRESSURED WATERS, RIVER SYSTEMS AND TOUGH SIGHT-FISHING SITUATIONS. DARK SLEEPER’S SOFT FIN...

Bobby Garland Baby Shad 2"

The perfect combination of a solid body and a thin spear-tail for enticing crappie.

IMPACT FAT 3.3

The Keitech FAT Swing Impact redefines swimbait performance.  Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action....

IMPACT FAT 2.8

The Keitech FAT Swing Impact redefines swimbait performance.  Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action....

5" SENKO GROUP 1

The original and still the best! There’s a Senko in the lineup for every possible application and for every angler, from the first-timer to the tour-level...

Sweet Beaver 4.20

Our flagship bait which changed the industry forever. This patented design enlightened the world on soft plastic lure innovation. If there was only one plastic lure...

BIG TRD 4"

Classic TRD profile, buoyancy, softness, and durability that Ned Rig enthusiasts have grown to love, but with an elongated 4" profile that triggers bites from bigger...

SPARK SHAD

JOINTLY DEVELOPED WITH JAPANESE LUNKER HUNTER TETSUYA NAKAMURA, THE MEGABASS SPARK SHAD 5 PADDLETAIL REPRESENT A PERFECT UNION OF TROPHY BASS EXPERIENCE AND PAINSTAKING DESIGN. HAND-POURED USING...

Bobby Garland SlabSlay'R 2''

The perfect combination of a solid body and a thin spear-tail for enticing crappie. 12-count bag.

IMPACT FAT 3.8

The Keitech FAT Swing Impact redefines swimbait performance.  Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action....

Single Tail Money Grubber

EASY SHINER 4.0"

The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! The finely cut tails cause the bait to swim perfectly at even the...

IMPACT FAT 4.3

The Keitech FAT Swing Impact redefines swimbait performance.  Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action....

Zoom Horny Toad 4.25''

The Zoom Horny Toad offers some great features not found on any other soft plastic bait. The shape resembles a frog and most anglers will use...

GLIDE CAMARON 3.5"

Keitech’s New High-density Back-Sliding Craw The “Glide Camaron” was designed to provide a unique action with little to no input following the cast. Made with high-density...

IMPACT FAT 4.8

The Keitech FAT Swing Impact redefines swimbait performance.  Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action....

3.5" Dry Creek Tube

SLEEPER GILL

Featuring a patent-pending adaptation of the dorsal fin weed guard pioneered by the DARK SLEEPER, the SLEEPER GILL can be sent where others fear to swim....

EASY SHINER 2.0"

The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! The finely cut tails cause the bait to swim perfectly at even the...

TRICK SHOTZ

A drop-shotter’s dream, these 3.5” and 4” ribbed, spade-tail minnows are built with salt-impregnated 10X Tough ElaZtech® superplastic to ensure that they sit with a slightly...

Roboworm 6" Straight Tail

Roboworm Straight Tail Worms - Roboworm's flagship series. These are the worms that started it all, Roboworm's original straight tail worm. Computer, and robotic engineered precision...

Drop Kickerz

Slender, extra soft and built for vigorous yet subtle tail motion, the Z-Man® Drop KickerZ™ is a sneaky little trick for forward-facing sonar applications as well...

SLEEPER CRAW

Cast your bite The long-awaited, bottom-scuttling stealth craw has arrived. SLEEPER CRAW harnesses the revolutionary performance of the SLEEPER series, bringing its hidden-hook design, enticing realism,...