Collection: Soft Baits

Rapala Crush City Mayor

Dependable, adaptable, and fearless, the Rapala Crush City Mayor Swimbait is the leader of Crush City and is a swimbait that you can leave tied on...

Rapala Crush City Clean Up Craw

  Developed through a partnership between Rapala and Major League Fishing pro Jacob Wheeler, the Rapala Crush City Cleanup Craw is the ultimate craw bait designed...

Rapala Crush City Mooch Minnow

Integrating the best features of a minnow-style fluke bait and a swimbait, the Rapala Crush City Mooch Minnow is a dominating new lure that bait-eating predators...

Keitech Swing Impact FAT Swimbait

Please Note: French Pearl color does not include squid scent. Built for serious anglers who demand versatility, the Keitech Swing Impact FAT delivers exceptional performance across...

Z-Man Finesse TRD

Perhaps the best selling and most often imitated softbait in the last decade, the original 2.75" Ned Rig stickworm is still the hands-down favorite among tournament...

Geecrack Bellows Gill

Rapala Crush City Ned BLT

The Rapala Crush City Ned BLT proves that sometimes simplicity wins in bass fishing. Developed with pro angler Jacob Wheeler and Rapala, this bait features a...

Yamamoto 5" Senko

The original and still the best! There’s a Senko in the lineup for every possible application and for every angler, from the first-timer to the tour-level...

Rapala Crush City Bronco Bug

Built to buck brush and the competition, the Rapala Crush City Bronco Bug was designed in collaboration between Rapala and Major League Fishing pro, Jacob Wheeler,...

Rapala Crush City Janitor Worm

The Rapala Crush City Janitor Worm is designed to excel in the most challenging finesse fishing conditions, expertly enticing even the most hesitant bites. Its tapered...

Yum Dinger 4"

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic...

Rapala Crush City Pig Stick

  The Rapala Crush City Pigstick lives up to its name by enticing bass with a captivating shimmy that triggers aggressive strikes. Designed with extra salt...

Rapala Crush City Freeloader

Developed by Major League Fishing pro Jacob Wheeler, the Rapala Crush City Freeloader is a deadly and super versatile shad-style bait that needs to be in your tackle...

Rapala Crush City Salted Ned Roll

Master finesse fishing with the Rapala Crush City Salted Ned Roll, engineered to trigger strikes when bass demand a more subtle approach. This 3-1/4" soft plastic...

Zoom Salty Super Fluke

Soft jerk baits are known fish catchers and the Salty Super Fluke from Zoom Baits is one of the premier baits on the market today. The...

Zoom Ol Monster 10.5"

Roboworm 6" Straight Tail Worm

Roboworm Straight Tail Worms - Roboworms flagship series. These are the worms that started it all, Roboworms original straight tail worm. Computer, and robotic engineered precision...

Yamamoto Yamatanuki

Poured using Yamamoto’s custom heavily weighted soft plastic formula, the Yamamoto Yamatanuki Stick Bait is super dense which allows it to be fished weightless with great castability and a...

Yamamoto Sensei Straight Tail Worm

Trusted by finesse anglers everywhere, the Yamamoto Sensei Straight Tail Worm delivers proven performance across multiple rigging techniques. Its neutrally buoyant soft-plastic construction creates a natural,...

Zoom Trick Worm

Fishing the floating worm technique is a fun and effective way to catch post spawn fish or bass suspended in brush or other cover. The Zoom...

Yamamoto 4" Senko

The original and still the best! There’s a Senko in the lineup for every possible application and for every angler, from the first-timer to the tour-level...

Geecrack Bellows Gill Floating Elastomer

The Geecrack Bellows Gill Floating Elastomer, developed with insights from renowned Lake Biwa guide Yuho Ito, features a unique floating design that replicates the wide profile...

Yum Dinger 5"

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic...

Rapala Crush City Hedge Hog

The Rapala Crush City Hedgehog is a powerful soft plastic bait designed for tough cover fishing. Its compact size mimics various forage, while the curl tail...