Collection: Soft Baits

Z-Man Finesse TRD 2.75"

Perhaps the best selling and most often imitated softbait in the last decade, the original 2.75" Ned Rig stickworm is still the hands-down favorite among tournament...

Megabass Dark Sleeper

NOW AVAILABLE IN A SNACK-SIZED 2.4″ PACKAGE, DARK SLEEPER IS READY TO TARGET HIGHLY PRESSURED WATERS, RIVER SYSTEMS AND TOUGH SIGHT-FISHING SITUATIONS. DARK SLEEPER’S SOFT FIN...

Bobby Garland Baby Shad 2"

The perfect combination of a solid body and a thin spear-tail for enticing crappie.

Megabass Spark Shad

JOINTLY DEVELOPED WITH JAPANESE LUNKER HUNTER TETSUYA NAKAMURA, THE MEGABASS SPARK SHAD 5 PADDLETAIL REPRESENT A PERFECT UNION OF TROPHY BASS EXPERIENCE AND PAINSTAKING DESIGN. HAND-POURED USING...

Keitech Impact 3.3

The Keitech FAT Swing Impact redefines swimbait performance.  Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action....

Keitech Impact Fat 2.8

The Keitech FAT Swing Impact redefines swimbait performance.  Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action....

Southern Pro Lil Hustler 1.5 Tube

Yamamoto 5" Senko Group 1

The original and still the best! There’s a Senko in the lineup for every possible application and for every angler, from the first-timer to the tour-level...

Reaction Innovations Sweet Beaver 4.20

Our flagship bait which changed the industry forever. This patented design enlightened the world on soft plastic lure innovation. If there was only one plastic lure...

Keitech Impact 3.8

The Keitech FAT Swing Impact redefines swimbait performance.  Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action....

Z-Man Big TRD 4"

Classic TRD profile, buoyancy, softness, and durability that Ned Rig enthusiasts have grown to love, but with an elongated 4" profile that triggers bites from bigger...

Dry Creek Single Tail Money Grubber

Keitech Impact 4.8

The Keitech FAT Swing Impact redefines swimbait performance.  Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action....

Bobby Garland SlabSlay'R 2''

The perfect combination of a solid body and a thin spear-tail for enticing crappie. 12-count bag.

Yum Dinger 5''

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic...

Z-Man Graph Shadz

Designed to reflect a vibrant sonar signal, appealing to challenging bass with its realistic profile. It's pre-rigged jig and ElaZtech® softbait feature a line-through jighead and...

Keitech Impact 4.3

The Keitech FAT Swing Impact redefines swimbait performance.  Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action....

Zoom Horny Toad 4.25''

The Zoom Horny Toad offers some great features not found on any other soft plastic bait. The shape resembles a frog and most anglers will use...

Keitech Easy Shiner 4"

The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! The finely cut tails cause the bait to swim perfectly at even the...

Z-Man Trick Shotz

A drop-shotter’s dream, these 3.5” and 4” ribbed, spade-tail minnows are built with salt-impregnated 10X Tough ElaZtech® superplastic to ensure that they sit with a slightly...

Western Fishing Operations PD Worm

Roboworm 6" Straight Tail

Roboworm Straight Tail Worms - Roboworm's flagship series. These are the worms that started it all, Roboworm's original straight tail worm. Computer, and robotic engineered precision...

Reaction Innovations Smallie Beaver 3.50

The Smallie Beaver is a great alternative to the Sweet Beaver when fishing conditions get tough. It has all the same great qualities of the Sweet...

Dry Creek 3.5" Laminates "Twisted" Tube