Collection: Soft Baits

Rapala Crush City Mayor

Dependable, adaptable, and fearless, the Rapala Crush City Mayor Swimbait is the leader of Crush City and is a swimbait that you can leave tied on...

Rapala Crush City Clean Up Craw

  Developed through a partnership between Rapala and Major League Fishing pro Jacob Wheeler, the Rapala Crush City Cleanup Craw is the ultimate craw bait designed...

Rapala Crush City Mooch Minnow

Integrating the best features of a minnow-style fluke bait and a swimbait, the Rapala Crush City Mooch Minnow is a dominating new lure that bait-eating predators...

Yamamoto 5" Senko

The original and still the best! There’s a Senko in the lineup for every possible application and for every angler, from the first-timer to the tour-level...

Rapala Crush City Salted Ned Roll

Master finesse fishing with the Rapala Crush City Salted Ned Roll, engineered to trigger strikes when bass demand a more subtle approach. This 3-1/4" soft plastic...

Rapala Crush City Bronco Bug

Built to buck brush and the competition, the Rapala Crush City Bronco Bug was designed in collaboration between Rapala and Major League Fishing pro, Jacob Wheeler,...

Rapala Crush City Janitor Worm

The Rapala Crush City Janitor Worm is designed to excel in the most challenging finesse fishing conditions, expertly enticing even the most hesitant bites. Its tapered...

Rapala Crush City Freeloader

Developed by Major League Fishing pro Jacob Wheeler, the Rapala Crush City Freeloader is a deadly and super versatile shad-style bait that needs to be in your tackle...

Rapala Crush City Pig Stick

  The Rapala Crush City Pigstick lives up to its name by enticing bass with a captivating shimmy that triggers aggressive strikes. Designed with extra salt...

Yamamoto 4" Senko

The original and still the best! There’s a Senko in the lineup for every possible application and for every angler, from the first-timer to the tour-level...

Rapala Crush City Ned BLT

The Rapala Crush City Ned BLT proves that sometimes simplicity wins in bass fishing. Developed with pro angler Jacob Wheeler and Rapala, this bait features a...

Rapala Crush City The Jerk Soft Jerkbait

Featuring a unique fork-shaped tail that quivers with the slightest movement of the rod tip, the Rapala Crush City The Jerk Soft Jerkbait takes the baitfish profile to...

Yamamoto Fat Baby Craw

Yamamoto Sensei Straight Tail Worm

Trusted by finesse anglers everywhere, the Yamamoto Sensei Straight Tail Worm delivers proven performance across multiple rigging techniques. Its neutrally buoyant soft-plastic construction creates a natural,...

Rapala Crush City Hedge Hog

The Rapala Crush City Hedgehog is a powerful soft plastic bait designed for tough cover fishing. Its compact size mimics various forage, while the curl tail...

Yamamoto Zako

Designed by B.A.S.S. Elite Series Pro Brett Hite, the Zako Swimbait joins the ranks of Yamamoto’s legendary line of soft plastic baits.  Its segmented body and forked tail...

Yamamoto Double Tail Hula Grub

The Yamamoto Hula Grub is one of the greatest soft baits ever poured. And, not coincidentally, one of the greatest soft bait manufacturers is Yamamoto Baits....

Yamamoto Double Tail Grub

The Yamamoto Double Tail Grubs make great jig trailers or they can be added to a Yamamoto Skirt to create your own spider jig color combination....

Yamamoto Yamatanuki

Poured using Yamamoto’s custom heavily weighted soft plastic formula, the Yamamoto Yamatanuki Stick Bait is super dense which allows it to be fished weightless with great castability and a...

Yamamoto Hinge Minnow

The Yamamoto Hinge Minnow delivers exceptional rolling action whether you're blind casting or targeting fish on forward-facing sonar. Its hinged tail and independently weighted laminated sections...