Collection: Creatures

Reaction Innovations Sweet Beaver 4.20

Our flagship bait which changed the industry forever. This patented design enlightened the world on soft plastic lure innovation. If there was only one plastic lure...

Geecrack Bellows Gill

Rapala Crush City Bronco Bug

Built to buck brush and the competition, the Rapala Crush City Bronco Bug was designed in collaboration between Rapala and Major League Fishing pro, Jacob Wheeler,...

Geecrack Bellows Shad

Developed by Major League Fishing champion Alton Jones Jr., the Geecrack Bellows Shad was instrumental in earning him over $150K during its creation. Crafted to his...

Reaction Innovations Smallie Beaver 3.50

The Smallie Beaver is a great alternative to the Sweet Beaver when fishing conditions get tough. It has all the same great qualities of the Sweet...

Geecrack Bellows Gill Swimmer

Building off the success of the popular Bellows Gill profile, the brand new Geecrack Bellows Gill Swimmer is an exciting evolution that features a paddle tail...

Z-Man TRD Bugz

Offering a creature bait profile in a downsized package, the Z-Man TRD Bugz are perfect for Ned-rig applications or any other time when you need a...

Rapala Crush City Hedge Hog

The Rapala Crush City Hedgehog is a powerful soft plastic bait designed for tough cover fishing. Its compact size mimics various forage, while the curl tail...

OSP Saikoro Dice Rubber

Strike King Rage Bug

Hot out of the molds and ready to pick apart structure, the Strike King Rage Bug was designed with the help of bass fishing legend, Denny Brauer. Made...

Geecrack Finesse Cue Bomb

Developed with BASS Elite Series pro Alton Jones Jr., the Geecrack Finesse Cue Bomb refines finesse fishing with slimmer, more sensitive silicone hairs for a subtle...

Z-Man Fuzzy Nugget

A bite-sized finesse bait that imitates zooplankton, insects, crayfish, and distressed prey, the Z-Man Fuzzy Nuggetz features a 12-sided dodecahedron shape hand-threaded with premium silicone skirt material for...

Geecrack Bellows Gill Floating Elastomer

The Geecrack Bellows Gill Floating Elastomer, developed with insights from renowned Lake Biwa guide Yuho Ito, features a unique floating design that replicates the wide profile...

Z-Man Fuzzy Bugz

  This innovative ned bait creature features a compact invertebrate design with premium silicone skirting that mimics zooplankton, insects, crayfish, and distressed prey. Engineered to work...

Z-Man Fuzzy TRD

Hand-threaded with premium silicone skirting material, the Z-Man Fuzzy TRD enhances the subtle stick bait profile of the original TRD with lifelike flowing appendages that accurately mimic zooplankton,...

Geecrack Bao Bab Hog Ex 3.8"

A true ‘attention hog’ that is designed to call in bass from long distances, the Geecrack Bao Bab Hog EX Creature Bait is a feature-rich new...

X-Zone Adrenaline Bug

Adrenaline Junkie? Tie on the X Zone Pro Series Adrenaline Bug and feel the RUSH. The extremely versatile 4" Adrenaline Bug is a beaver style bass fishing bait...

Geecrack Imo Kemushi Float

Geecrack Imo Kemushi

Evergreen Geezy

Berkley Gulp Cricket

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!...

X-Zone Stealth Creature

Designed specifically for ultra-finesse BFS fishing, the Xzone Stealth Finesse Series Stealth Creature boasts multiple floating appendages that simulate vulnerable prey, enticing bites from inquisitive fish....

DEPS Bulllflat

A soft plastic creature designed to have the same profile as a bluegill, the Deps Bull Flat Creature Bait features a unique spiraling action on fall that perfectly...

Zoom Brush Hog

Zoom Brush Hogs dominate tournament waters across the country as the go-to creature bait for serious anglers. These bulky baits feature pronounced tails, wings, and arms...