Collection: Soft Plastic Creatures

Geecrack Bellows Gill

Rapala Crush City Bronco Bug

Built to buck brush and the competition, the Rapala Crush City Bronco Bug was designed in collaboration between Rapala and Major League Fishing pro, Jacob Wheeler,...

Geecrack Bellows Gill Floating Elastomer

The Geecrack Bellows Gill Floating Elastomer, developed with insights from renowned Lake Biwa guide Yuho Ito, features a unique floating design that replicates the wide profile...

Rapala Crush City Hedge Hog

The Rapala Crush City Hedgehog is a powerful soft plastic bait designed for tough cover fishing. Its compact size mimics various forage, while the curl tail...

Geecrack Bellows Gill Swimmer

Building off the success of the popular Bellows Gill profile, the brand new Geecrack Bellows Gill Swimmer is an exciting evolution that features a paddle tail...

Z-Man Fuzzy Bugz

  This innovative ned bait creature features a compact invertebrate design with premium silicone skirting that mimics zooplankton, insects, crayfish, and distressed prey. Engineered to work...

Reaction Innovations Sweet Beaver 4.20

The body of the Sweet Beaver features forward facing ribs that create lots of pressure waves that let bass know something is moving and offers bass...

Reaction Innovations Smallie Beaver 3.50

The Smallie Beaver is a great alternative to the Sweet Beaver when fishing conditions get tough. It has all the same great qualities of the Sweet...

Reaction Innovations Kinky Beaver

Strike King Rage Bug

Hot out of the molds and ready to pick apart structure, the Strike King Rage Bug was designed with the help of bass fishing legend, Denny Brauer. Made...

Z-Man Fuzzy TRD

Hand-threaded with premium silicone skirting material, the Z-Man Fuzzy TRD enhances the subtle stick bait profile of the original TRD with lifelike flowing appendages that accurately mimic zooplankton,...

Geecrack Bellows Shad

Developed by Major League Fishing champion Alton Jones Jr., the Geecrack Bellows Shad was instrumental in earning him over $150K during its creation. Crafted to his...

Z-Man Fuzzy Nugget

A bite-sized finesse bait that imitates zooplankton, insects, crayfish, and distressed prey, the Z-Man Fuzzy Nuggetz features a 12-sided dodecahedron shape hand-threaded with premium silicone skirt material for...

Zoom Lizard 4"

Zoom soft plastic baits are known throughout the bass fishing world as tough, dependable plastics that catch fish under every condition, and these lizards are no...

Zoom Brush Hog

Zoom Brush Hogs dominate tournament waters across the country as the go-to creature bait for serious anglers. These bulky baits feature pronounced tails, wings, and arms...

Z-Man TRD Bugz

Offering a creature bait profile in a downsized package, the Z-Man TRD Bugz are perfect for Ned-rig applications or any other time when you need a...

Strike King Rage Menace Grub

The Strike King Rage Twin Tail Menace Grub is a new addition to Strike King’s tremendous Rage Tail line of baits. Featuring a customized high-grade plastic for superior...

Evergreen Geezy

Great Lakes Finesse Flat Cat

Absolutely deadly on smallmouth and more, the Great Lakes Finesse Flat Cat relies on just the right amount of action and an irresistible profile to keep...

Great Lakes Finesse Ned Bug

Designed to be super subtle and effective for targeting highly pressured fish, the Great Lakes Finesse Ned Bug is a micro finesse bait that utilizes a matte finish...

X-Zone Stealth Creature

Designed specifically for ultra-finesse BFS fishing, the Xzone Stealth Finesse Series Stealth Creature boasts multiple floating appendages that simulate vulnerable prey, enticing bites from inquisitive fish....

Zoom Lizard 6"

Zoom soft plastic baits are known throughout the bass fishing world as tough, dependable plastics that catch fish under every condition, and these lizards are no...

Yamamoto Double Tail Hula Grub

The Yamamoto Hula Grub is one of the greatest soft baits ever poured. And, not coincidentally, one of the greatest soft bait manufacturers is Yamamoto Baits....