Collection: Soft Baits

Yamamoto 5.5" Slinko

Unlike any other bait in the Yamamoto line-up, the Yamamoto 5” Slink-O Floater provides a unique action that is great for multiple applications so that you...

Yamamoto Shad Shape Worm

Born by popular demand from Yamamoto pro-staff and customers, the Yamamoto 3” Shad Shape Worm utilizes the same exact shape as the original Shad Shaped Worm...

Missle Baits Ned Bomb

Changing the game of Ned-rig fishing forever, the Missile Baits Ned Bomb Worm breaks the mold of traditional Ned baits and delivers a new school approach...

X-ZONE Ned Zone

The X Zone Pro Series Ned Zone will put more fish in the boat.This soft, floating, ribbed, Ned Rig bait is perfect for the technique that continues to sweep...

Berkley Powerbait Floating Mice Tails

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive...

Z-Man Larvas 1.75"

Featuring a ribbed body, bulbous eyes, wispy legs, and a segmented stinger tail, the Z-Man Larvaz is a highly detailed invertebrate imitation ideal for a variety of micro-finesse...

Jackall i-Shad

OSP Dolive Stick

Combining the falling action of stick bait with the darting performance of a twitch bait, the OSP DoLive Stick Soft Stick Bait is a high specific-gravity worm that...

X-ZONE ADRENALINE CRAW

The brainchild of Bass Master Elite Series Pro, Brandon Palaniuk, the X Zone Lures Pro Series Adrenaline Craw features a proven fish catching design that reflects the creative thoughts...

Keitech Easy Shiner 3.5"

The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! The finely cut tails cause the bait to swim perfectly at even the...

Z-Man Hella Crawz 3.75"

A versatile crawfish profile with claws that flap wildly on the fall and retrieve, the Z-Man Hella Crawz are ideally suited for a wide variety of fishing applications....

Yamamoto Double Tail Grub

The Yamamoto Double Tail Grubs make great jig trailers or they can be added to a Yamamoto Skirt to create your own spider jig color combination....

X-ZONE ADRENALINE BUG

Adrenaline Junkie? Tie on the X Zone Pro Series Adrenaline Bug and feel the RUSH. The extremely versatile 4" Adrenaline Bug is a beaver style bass fishing bait...

Z-Man Shad Fryz 1.75"

Poured with a wide body to accurately mimic the shape of shad and panfish fry, the Z-Man Shad Fryz shine during the post-spawn with a bite-sized swimbait profile...

Z-Man TRD Ticklerz

The culmination of nearly a decade of testing various Ned-rig profiles to achieve the perfect Midwest finesse bait, the Z-Man TRD TicklerZ are designed to trigger bites in...

Keitech Swing Impact 4"

The Keitech Swing Impact is a proven Tournament winner. These versatile swimbaits come in six sizes to match any fishing conditions. Keitech's original two-tone color injection process...

Keitech Swing Impact 2"

The Keitech Swing Impact is a proven Tournament winner. These versatile swimbaits come in six sizes to match any fishing conditions. Keitech's original two-tone color injection process...

X-ZONE SWAMMER

Made with an innovative rib design, soft curved ribbed sides, a unique three-dimensional paddle tail with a keel shaped body creating a unique sonic vibration making...

Reaction Innovations Spicy Beaver 4.0

The Spicy Beaver has a tremendous thumping vibration while swimming making it the perfect choice when fish want a lot of action. The tails have been...

Reaction Innovations Kinky Beaver

Kinky Beavers have a subtle swimming action that huge bass can’t resist. Great for times when fish want a little more action to entice a strike....

Zoom Lizard 6''

Zoom soft plastic baits are known throughout the bass fishing world as tough, dependable plastics that catch fish under every condition, and these lizards are no...

Z-Man Stingerz 2"

A unique straight-tail shad profile excellent for a variety of micro finesse applications, the Z-Man Stingerz features a thick body that tapers to a thin jointed tail with...

Googan Krackin' Craw

The Googan Baits Krackin' Craw is the perfect option for flipping, pitching or adding to the back of a jig trailer. Designed with patented kicking claws,...

Googan Trench Hawg

Designed by the Googan Squad, the Googan Baits Trench Hawg is a long bait is packed with features from head to tail! It’s unique shape and...