Collection: Soft Baits

Z-Man Finesse TRD

Perhaps the best selling and most often imitated softbait in the last decade, the original 2.75" Ned Rig stickworm is still the hands-down favorite among tournament...

Megabass Dark Sleeper

NOW AVAILABLE in A SNACK-SIZED 2.4″ PACKAGE, DARK SLEEPER IS READY TO TARGET HIGHLY PRESSURED WATERS, RIVER SYSTEMS AND TOUGH SIGHT-FISHinG SITUATIONS. DARK SLEEPER’S SOFT Fin...

Bobby Garland Baby Shad 2"

The perfect combination of a solid body and a thin spear-tail for enticing crappie.

Crush City Mayor

Dependable, adaptable, and fearless, the Rapala Crush City Mayor Swimbait is the leader of Crush City and is a swimbait that you can leave tied on...

Reaction Innovations Sweet Beaver 4.20

Our flagship bait which changed the industry forever. This patented design enlightened the world on soft plastic lure innovation. If there was only one plastic lure...

Yamamoto 5" Senko

The original and still the best! There’s a Senko in the lineup for every possible application and for every angler, from the first-timer to the tour-level...

Dry Creek Single Tail Money Grubber

Geecrack Bellows Gill

Yum Dinger 5''

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic...

Megabass Spark Shad

JOINTLY DEVELOPED WITH JAPANESE LUNKER HUNTER TETSUYA NAKAMURA, THE MEGABASS SPARK SHAD 5 PADDLETAIL REPRESENT A PERFECT UNION OF TROPHY BASS EXPERIENCE AND PAINSTAKING DESIGN. HAND-POURED USING...

Zoom Horny Toad 4.25''

The Zoom Horny Toad offers some great features not found on any other soft plastic bait. The shape resembles a frog and most anglers will use...

Crush City Freeloader

Roboworm 6" Straight Tail Worm

Roboworm Straight Tail Worms - Roboworm's flagship series. These are the worms that started it all, Roboworm's original straight tail worm. Computer, and robotic engineered precision...

Southern Pro Lil Hustler 1.5 Tube

Crush City Mooch Minnow

Crush City Bronco Bug

Built to buck brush and the competition, the Rapala Crush City Bronco Bug was designed in collaboration between Rapala and Major League Fishing pro, Jacob Wheeler,...

Geecrack Bellows Shad

Developed by Major League Fishing champion Alton Jones Jr., the Geecrack Bellows Shad was instrumental in earning him over $150K during its creation. Crafted to his...

Reaction Innovations Smallie Beaver 3.50

The Smallie Beaver is a great alternative to the Sweet Beaver when fishing conditions get tough. It has all the same great qualities of the Sweet...

Z-Man Big TRD 4"

Classic TRD profile, buoyancy, softness, and durability that Ned Rig enthusiasts have grown to love, but with an elongated 4" profile that triggers bites from bigger...

Dry Creek 3.5" Laminates "Twisted" Tube

Yamamoto Double Tail Grub

The Yamamoto Double Tail Grubs make great jig trailers or they can be added to a Yamamoto Skirt to create your own spider jig color combination....

Bobby Garland SlabSlay'R 2''

The perfect combination of a solid body and a thin spear-tail for enticing crappie. 12-count bag.

Dry Creek 3.5" Creek Tube

Strike King Rage Craw

he Rage Tail by Strike King brings a revolutionary new look to soft plastics. Each Rage Tail Lure has a unique and exclusive tail design and...