Collection: Baits

Strike King Rage Menace Grub

The Strike King Rage Twin Tail Menace Grub is a new addition to Strike King’s tremendous Rage Tail line of baits. Featuring a customized high-grade plastic for superior...

Strike King Thunder Cricket Vibrating Jigs

Engineered by Strike Kings elite pro team, these Thunder Cricket Vibrating Jigs deliver a relentless, hard-hitting pulsing motion that wont foul. The innovative recessed head design...

Strike King Pro-Model 3 XD Crankbait

The Strike King Pro Model 3XD Crankbait is a smaller bodied version of the popular XD series crankbaits. Designed to get down extra deep, it’s smaller...

Strike King KVD 1.5 HC Squarebill Silent Crankbait

Evergreen Geezy

BnR Tackle Soft Beads Mottled Pink

BNR Soft Beads are trusted by Northwest anglers chasing steelhead, salmon, and trout. Designed with a soft, fish-friendly material, these beads feel natural in a fish’s...

BnR Tackle Soft Beads Clown

BNR Soft Beads are trusted by Northwest anglers chasing steelhead, salmon, and trout. Designed with a soft, fish-friendly material, these beads feel natural in a fish’s...

BnR Tackle Soft Beads Creamsicle Stinkeye

BNR Soft Beads are trusted by Northwest anglers chasing steelhead, salmon, and trout. Designed with a soft, fish-friendly material, these beads feel natural in a fish’s...

BnR Tackle Soft Beads NW Steelheaders

BNR Soft Beads are trusted by Northwest anglers chasing steelhead, salmon, and trout. Designed with a soft, fish-friendly material, these beads feel natural in a fish’s...

BnR Tackle Soft Beads Mean Green

BNR Soft Beads are trusted by Northwest anglers chasing steelhead, salmon, and trout. Designed with a soft, fish-friendly material, these beads feel natural in a fish’s...

BnR Tackle Soft Beads Lucky

BNR Soft Beads are trusted by Northwest anglers chasing steelhead, salmon, and trout. Designed with a soft, fish-friendly material, these beads feel natural in a fish’s...

Berkley Stunna 100

Built in collaboration with Bassmaster Classic Champion, Hank Cherry, the Berkley Stunna Jerkbait 100 has combined with Berkley’s design expertise to include all the refinements for...

Berkley Powerbait Floating Trout Worm

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive...

SPRO RkCrawler DD 50

The latest expansion on the wildly popular RkCrawler series, the SPRO RkCrawler DD50 Crankbait takes the downsized version of the plug and plunges it to all...

Keitech Swing Impact Swimbait

Please Note: French Pearl color does not include squid scent. The Keitech Swing Impact is the versatile soft bait youve been waiting for. Whether youre working...

Z-Man Shad Fryz

Poured with a wide body to accurately mimic the shape of shad and panfish fry, the Z-Man Shad Fryz shine during the post-spawn with a bite-sized swimbait profile...

Z-Man Stingerz

  The Z-Man Stingerz delivers versatile performance across multiple species with its distinctive straight-tail shad design and jointed tail that creates mesmerizing undulating action. Built from...

Z-Man Scented Jerk Shads

Experience the difference that innovation makes. Z-Mans Scented Jerk Shads stand apart with their potent Pro-Cure Super Gel infusion—a real fish-based formula packed with amino acids...

Z-Man Trick Shotz

Z-Man Elaztech Split Tail Trailerz

Z-Man Elaztech Split Tail Trailerz deliver revolutionary soft bait performance backed by industry-leading plastics technology. These trailers feature lifelike action and natural buoyancy that outperform standard...

Zoom Lizard 4"

Zoom soft plastic baits are known throughout the bass fishing world as tough, dependable plastics that catch fish under every condition, and these lizards are no...

Zoom Magnum Trick Worm

The Zoom Magnum Trick Worm is a straight tail worm with a larger profile, designed for attracting big bites from big bass. Zoom combined the popular...

Reaction Innovations Sweet Beaver 4.20

The body of the Sweet Beaver features forward facing ribs that create lots of pressure waves that let bass know something is moving and offers bass...

Strike King Poppin Perch

Designed and re-designed for over a year, the Strike King KVD Popping Perch was tested by the entire Strike King team, including Kevin VanDam, resulting in one of...