Collection: Baits

Z-Man Finesse TRD 2.75"

Perhaps the best selling and most often imitated softbait in the last decade, the original 2.75" Ned Rig stickworm is still the hands-down favorite among tournament...

Megabass Dark Sleeper

NOW AVAILABLE IN A SNACK-SIZED 2.4″ PACKAGE, DARK SLEEPER IS READY TO TARGET HIGHLY PRESSURED WATERS, RIVER SYSTEMS AND TOUGH SIGHT-FISHING SITUATIONS. DARK SLEEPER’S SOFT FIN...

Bobby Garland Baby Shad 2"

The perfect combination of a solid body and a thin spear-tail for enticing crappie.

Reaction Innovations Sweet Beaver 4.20

Our flagship bait which changed the industry forever. This patented design enlightened the world on soft plastic lure innovation. If there was only one plastic lure...

Keitech Impact Fat 2.8

The Keitech FAT Swing Impact redefines swimbait performance.  Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action....

Yamamoto 5" Senko Group 1

The original and still the best! There’s a Senko in the lineup for every possible application and for every angler, from the first-timer to the tour-level...

Megabass Spark Shad

JOINTLY DEVELOPED WITH JAPANESE LUNKER HUNTER TETSUYA NAKAMURA, THE MEGABASS SPARK SHAD 5 PADDLETAIL REPRESENT A PERFECT UNION OF TROPHY BASS EXPERIENCE AND PAINSTAKING DESIGN. HAND-POURED USING...

Keitech Impact 3.3

The Keitech FAT Swing Impact redefines swimbait performance.  Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action....

Z-Man Chatterbait Jackhammer

Designed by Elite Series pro’s, Brett Hite and Morizo Shimizu, the Z Man Chatterbait Jack Hammer is one of the most refined and highly anticipated vibrating jigs to...

Keitech Impact 3.8

The Keitech FAT Swing Impact redefines swimbait performance.  Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action....

Damiki Vault

The Damiki Vault is a tiny blade-vibration bait - great for targeting bass, as well as, various other fish species.  Excellent for ripping through baitfish in...

Rapala Crush City Mayor

Dependable, adaptable, and fearless, the Rapala Crush City Mayor Swimbait is the leader of Crush City and is a swimbait that you can leave tied on...

Southern Pro Lil Hustler 1.5 Tube

Dry Creek Single Tail Money Grubber

Geecrack Bellows Gill

Z-Man Original Chatterbait

This is the original bait that started it all! The Z Man Chatterbait combines the flash of a spinnerbait, the vibration of a crankbait and the...

Rapala Crush City Freeloader

Mag Lip 3.5

Zoom Horny Toad 4.25''

The Zoom Horny Toad offers some great features not found on any other soft plastic bait. The shape resembles a frog and most anglers will use...

Keitech Impact 4.8

The Keitech FAT Swing Impact redefines swimbait performance.  Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action....

Megabass Ito Vision 110+1

Megabass VISION ONETEN+1 is a mid-range jerkbait designed to increase the depth of the original VISION ONETEN by up to 3ft. The VISION ONETEN+1’s bill is...

Megabass Sleeper Gill

Featuring a patent-pending adaptation of the dorsal fin weed guard pioneered by the DARK SLEEPER, the SLEEPER GILL can be sent where others fear to swim....

Bobby Garland SlabSlay'R 2''

The perfect combination of a solid body and a thin spear-tail for enticing crappie. 12-count bag.

Keitech Impact 4.3

The Keitech FAT Swing Impact redefines swimbait performance.  Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action....