Collection: Baits

Yamamoto 4" Senko

The original and still the best! There’s a Senko in the lineup for every possible application and for every angler, from the first-timer to the tour-level...

Z-Man Chatterbait Elite Evo

Featuring a patented direct head-to-blade connection and trademarked hex-shaped ChatterBlade, the Z-Man Chatterbait Elite EVO is designed to start vibrating immediately and produce erratic hunting action with each...

Berkley Flicker Shad Crankbaits

Experience the proven performance of Berkley Flicker Shad Crankbaits, engineered to trigger explosive strikes from bass and gamefish. Each lure features a distinctive flicker action that...

SPRO RkCrawler 55

Elite Series veteran and 2014 Elite Series Table Rock Lake champion, Mike McClelland, teamed up with the engineers at Spro to create the new Spro "Mike...

Z-Man TRD Crawz

Designed for finesse applications and the popular Ned rig technique, the Z-Man TRD Crawz deliver a snack-sized piece of protein that bass won’t be able to shy away...

Z-Man Fuzzy Bugz

  This innovative ned bait creature features a compact invertebrate design with premium silicone skirting that mimics zooplankton, insects, crayfish, and distressed prey. Engineered to work...

Z-Man Llama Tubez Jigheads

A unique, compact jighead designed by BASS Elite Series angler, Seth Feider, the Z-Man Llama Tubez Jigheads pair perfectly with the Z-Man Llama Tubez to create a bite-sized morsel ideal...

Zoom Salty Super Fluke Jr.

Soft jerk baits are known fish catchers and the Salty Super Fluke from Zoom Baits is one of the premier baits on the market today. The...

Geecrack Bellows Gill Swimmer

Building off the success of the popular Bellows Gill profile, the brand new Geecrack Bellows Gill Swimmer is an exciting evolution that features a paddle tail...

SPRO Bronzeye Frog 65

The Dean Rojas Bronzeye (Bronze Eye) Frog, manufactured by Spro, is probably the most heralded frog ever introduced to the US market. Ever since Rojas won...

Dirty Jigs Scott Canterbury Shakey Jig Head 3pk

There are times when you have to lighten up a little, but that shouldn’t keep you from going “Hammer-bury” on the bass. The new Dirty Jigs...

Coolbaits The Down Under

Once a California fishing tournament secret, Coolbaits Lures are now well known from coast to coast as the most versatile underspin lures on the market  Right...

Z-Man Hula Stickz

Z-Man Micro TRD

Featuring a minimalist stickbait profile that has proven irresistible to a variety of gamefish, the Z-Man Micro TRD is a downsized version of the ever-popular Finesse TRD and...

Z-Man Chatterbait Jack Hammer Baby Jack

Engineered for success in demanding situations, the Z-Man Chatterbait Jack Hammer Baby Jack brings tournament-proven performance to a compact, versatile platform. This downsized bladed jig features...

Z-man Baby BallerZ

Designed to pair perfectly with the Micro Shad HeadZ, the 2" Baby BallerZ natural minnow profile is ideally suited for targeting not just crappie, but also...

Z-Man Fuzzy TRD

Hand-threaded with premium silicone skirting material, the Z-Man Fuzzy TRD enhances the subtle stick bait profile of the original TRD with lifelike flowing appendages that accurately mimic zooplankton,...

Zoom Split Tail Trailer

The spinnerbait has long been known for its versatility and fish catching ability. Adding a Zoom Split Tail Trailer to a spinnerbait can change some of...

Strike King Rage Bug

Hot out of the molds and ready to pick apart structure, the Strike King Rage Bug was designed with the help of bass fishing legend, Denny Brauer. Made...

X-Zone Stealth Craw

The Xzone Stealth Finesse Series Stealth Craw features an incredibly lifelike design perfect for clear water and finesse fishing techniques. Its innovative floating claws replicate a...

Geecrack Bellows Shad

Developed by Major League Fishing champion Alton Jones Jr., the Geecrack Bellows Shad was instrumental in earning him over $150K during its creation. Crafted to his...

Rapala Crush City Hedge Hog

The Rapala Crush City Hedgehog is a powerful soft plastic bait designed for tough cover fishing. Its compact size mimics various forage, while the curl tail...

Rapala Crush City The Jerk Soft Jerkbait

Featuring a unique fork-shaped tail that quivers with the slightest movement of the rod tip, the Rapala Crush City The Jerk Soft Jerkbait takes the baitfish profile to...

BnR Tackle Soft Beads Shrimp

BNR Soft Beads are trusted by Northwest anglers chasing steelhead, salmon, and trout. Designed with a soft, fish-friendly material, these beads feel natural in a fish’s...