Collection: Baits

Z-Man Graph Shadz

Designed to reflect a vibrant sonar signal, appealing to challenging bass with its realistic profile. Its pre-rigged jig and ElaZtech® softbait feature a line-through jighead and...

Z-Man Fuzzy Nugget

A bite-sized finesse bait that imitates zooplankton, insects, crayfish, and distressed prey, the Z-Man Fuzzy Nuggetz features a 12-sided dodecahedron shape hand-threaded with premium silicone skirt material for...

Z-Man Llama Tubez

Designed in collaboration with BASS Elite Series angler Seth Feider, the Z-Man Llama Tubez deliver unparalleled softness, incredible action, and Elaztech durability to create the most bulletproof finesse...

Zoom Brush Hog

Zoom Brush Hogs dominate tournament waters across the country as the go-to creature bait for serious anglers. These bulky baits feature pronounced tails, wings, and arms...

Reaction Innovations Smallie Beaver 3.50

The Smallie Beaver is a great alternative to the Sweet Beaver when fishing conditions get tough. It has all the same great qualities of the Sweet...

Reaction Innovations Kinky Beaver

X-Zone Stealth Tube

  The X-Zone Stealth Tube is crafted for anglers seeking superior performance. Featuring a large bulbous head and hand-cut tails, it delivers an irresistible action that...

Geecrack Bellows Gill Floating Elastomer

The Geecrack Bellows Gill Floating Elastomer, developed with insights from renowned Lake Biwa guide Yuho Ito, features a unique floating design that replicates the wide profile...

Yamamoto Fat Baby Craw

Yamamoto Double Tail Grub

The Yamamoto Double Tail Grubs make great jig trailers or they can be added to a Yamamoto Skirt to create your own spider jig color combination....

Yamamoto Sensei Straight Tail Worm

Trusted by finesse anglers everywhere, the Yamamoto Sensei Straight Tail Worm delivers proven performance across multiple rigging techniques. Its neutrally buoyant soft-plastic construction creates a natural,...

BnR Tackle Soft Beads Hot Snot

BNR Soft Beads are trusted by Northwest anglers chasing steelhead, salmon, and trout. Designed with a soft, fish-friendly material, these beads feel natural in a fish’s...

SPRO Flappin Frog 65

Joining the legendary family of Spro Frogs, the Spro Essential Flappin Frog 65 delivers a kicking and buzzing action that triggers ferocious topwater explosions. Featuring a...

SPRO Dean Rojas Bronzeye Frog Jr. 60

The SPRO Dean Rojas Bronzeye Frog Jr. 60 represents a game-changing topwater lure born from championship success. Since Rojas legendary Bassmaster Classic victory in 2004, this...

SPRO Bronzeye Pop 60

The Spro Dean Rojas Signature Series Bronzeye Popper Frog was designed to attract bass out of the thickest cover with its loud popping sound. Use it...

Dirty Jigs Guppy Head

The Dirty Jigs Guppy Swimbait Jig Head is designed for fishing small swimbaits. The 90-degree jig head design allows for that perfect horizontal lure position, making it ideal...

Z-Man Larvas

  Engineered with meticulous detail, the Z-Man Larvas delivers an authentic invertebrate profile that triggers strikes across multiple species. Its ribbed construction, prominent eyes, delicate appendages,...

Z-Man Tiny Ticklerz

  When finicky fish demand a refined approach, the Z-Man Tiny Ticklerz delivers precision performance in a compact package. This innovative stickbait-tube hybrid combines a streamlined...

Z-Man TRD Bugz

Offering a creature bait profile in a downsized package, the Z-Man TRD Bugz are perfect for Ned-rig applications or any other time when you need a...

Z-man Micro Wormz

Made in the USA with Z-Man’s exclusive ElaZtech® superplastic, the versatile new Micro WormZ™ is perfect for a variety of species such as trout, crappie, perch,...

Z-Man Rattle Snaker Tungsten Spikez

Ideal for Neko rigging, Tiny Child rigs, hovers-strolling, and other finesse applications, the Z-Man Rattle Snaker Tungsten Spikez are nail-style weights sized to fit the patented Z-Man Rattle...

Zoom Horny Toad 4.25

The Zoom Horny Toad offers some great features not found on any other soft plastic bait. The shape resembles a frog and most anglers will use...

Roboworm 4.5" Straight Tail Worm

Roboworm Straight Tail Worms - Roboworms flagship series. These are the worms that started it all, Roboworms original straight tail worm. Computer, and robotic engineered precision...

Strike King Rage Craw

he Rage Tail by Strike King brings a revolutionary new look to soft plastics. Each Rage Tail Lure has a unique and exclusive tail design and...