Collection: Hard Baits

Berkley Flicker Shad Crankbaits

Experience the proven performance of Berkley Flicker Shad Crankbaits, engineered to trigger explosive strikes from bass and gamefish. Each lure features a distinctive flicker action that...

SPRO RkCrawler 55

Elite Series veteran and 2014 Elite Series Table Rock Lake champion, Mike McClelland, teamed up with the engineers at Spro to create the new Spro "Mike...

SPRO RkCrawler DD 50

The latest expansion on the wildly popular RkCrawler series, the SPRO RkCrawler DD50 Crankbait takes the downsized version of the plug and plunges it to all...

Strike King Pro-Model 3 XD Crankbait

The Strike King Pro Model 3XD Crankbait is a smaller bodied version of the popular XD series crankbaits. Designed to get down extra deep, it’s smaller...

Strike King Pro-Model 6 XD Crankbait

The Strike King Series 6 XD Crankbait was designed and tested for over a year with 5-time BASS Angler-of-the-Year Kevin VanDam before he unveiled a prototype and used...

Strike King KVD 1.5 HC Squarebill Silent Crankbait

Berkley Stunna 100+1

Built in collaboration with Bassmaster Classic Champion, Hank Cherry, the Berkley Stunna Jerkbait 100+1 has combined with Berkley’s design expertise to include all the refinements for...

Berkley Stunna 100

Built in collaboration with Bassmaster Classic Champion, Hank Cherry, the Berkley Stunna Jerkbait 100 has combined with Berkley’s design expertise to include all the refinements for...

Strike King Pro-Model 10 XD

Phil Marks, one of the head lure designers at Strike King, recently caught some of his key fish with the Strike King 10XD Crankbait to take home the...

Strike King Pro-Model 5 XD Crankbait

Designed to dive 4-5ft deeper than the standard Series 5, the Strike King Pro Model 5XD Crankbait features a newly designed bill that allows it to...

Stunna 112+2

A collaboration between Berkley’s design expertise and Bassmaster Classic Champion, Hank Cherry, the Berkley Stunna Jerkbait 112+2 has all the refinements for a versatile jerkbait now...

Berkley Stunna 112+1

Painstakingly designed and tested by the Jerkbait guru and Bassmaster Classic Champion, Hank Cherry, the Berkley Stunna Jerkbait 112+1 relies on the same peerless performance as...

Berkley Stunna 112

Born from Bassmaster Classic Champion, Hank Cherry’s vast knowledge, combined with Berkley’s design expertise, the Berkley Stunna Jerkbait 112 has all the refinements for a jerkbait...

SPRO Chad Shad

The SPRO KGB Chad Shad 180 Glide Bait offers anglers the power and versatility to target trophy-class bass with extreme efficiency and precision. After endless rounds...

Strike King Pro-Model 8 XD Crankbait

Not too big, not too small, the Strike King 8XD Crankbait delivers a look and an action that is just right. Designed for the anglers who love the...