Collection: Berkley

Berkley Gulp Extruded Maggot 

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!...

PowerBait Chroma-Glow Crappie Nibbles

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive...

TRILENE XL SMOOTH

Choppo

Whether you are a weekend warrior or a seasoned pro, the Berkley Choppo is the ultimate chuck and wind bait that delivers explosive topwater action. Built...

Spy 70

Designed and fine-tuned by Bass Pro Tour angler, Josh Bertrand, the Berkley SPY Spinbait delivers a new level of finesse and is built to perform in...

Stunna 112+2

A collaboration between Berkley’s design expertise and Bassmaster Classic Champion, Hank Cherry, the Berkley Stunna Jerkbait 112+2 has all the refinements for a versatile jerkbait now...

Stunna 112

Born from Bassmaster Classic Champion, Hank Cherry’s vast knowledge, combined with Berkley’s design expertise, the Berkley Stunna Jerkbait 112 has all the refinements for a jerkbait...

Stunna 100+1

Built in collaboration with Bassmaster Classic Champion, Hank Cherry, the Berkley Stunna Jerkbait 100+1 has combined with Berkley’s design expertise to include all the refinements for...

Stunna 100

Built in collaboration with Bassmaster Classic Champion, Hank Cherry, the Berkley Stunna Jerkbait 100 has combined with Berkley’s design expertise to include all the refinements for...

Hit Worm

Sure to be a “hit” with big bass and anglers alike, the Berkley Powerbait Maxscent Hit Worm delivers a bolstered scenting and a versatile presentation that light-feeding bass...

PowerBait Chroma-Glow Panfish Nibbles

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive...

PowerBait Sparkle Crappie Nibbles

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive...

PowerBait Crappie Nibbles

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive...

Power Worms

The Berkley Power Worm's classic ribbontail design has a natural swimming action when twitched or on the fall. The soft texture, enhanced by the Berkley scent...

The General Maxscent

Take command of big bass with the reinforced scenting and enticing shimmy of the Berkley Powerbait Maxscent The General Worm. Poured using Berkley’s new Maxscent formula, the...

Pit Boss

esigned by Elite Series veteran and 2009 Bassmaster Classic Champion, Skeet Reese, the Berkley Powerbait Pit Boss was created to give anglers the ultimate flipping and...

Powerbait Chigger Craw

Berkley's development of the Chigger Craw has once again raised the bar when it comes to realistic soft plastics. The Berkley Chigger Craw is designed to...

Flatnose Minnow

Perfectly suited for a range of finesse tactics, the Berkley Powerbait Maxscent Flatnose Minnow sets the bar for all-out attraction with Berkley’s revolutionary Maxscent formula. Shaped with a...

Cullshad

Taking shallow water swimbait fishing to a new level, the Berkley Powerbait CullShad Swimbait combines big profile drawing power with Berkley’s proprietary Honeycomb Technology to increase durability without...

Lil General

A match made in Ned Rigging heaven, the Berkley Powerbait Maxscent Lil General Worm is sure to delight finesse anglers and Ned Rig enthusiasts alike. Infused...

J-Walker

Refined through countless prototypes, the Berkley J-Walker was designed in collaboration with Berkley Lures and Elite Series pro, Justin Lucas, to provide a topwater that is...

SlobberKnocker

Featuring an innovative head-to-blade connection to eliminate blade breakoffs, the Berkley Powerbait Slobberknocker Bladed Jig offers superior durability and creates an enticing bass-tuned sound profile as the design...

Money Badger 6.75

A hybrid baitfish-crayfish design ideal for crawling over rocks and bottom structure, the Berkley Money Badger 6.75 Crankbaits feature a slow rise off the bottom that allows them...

Money Badger 6.25

A hybrid baitfish-crayfish design ideal for crawling over rocks and bottom structure, the Berkley Money Badger 6.25 Crankbaits feature a slow rise off the bottom that...