Collection: Berkley

Berkley Gulp Extruded Maggot 

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!...

Berkley Trilene XL Smooth

Berkley Powerbait Trout Bait

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive...

Berkley PowerBait Chroma-Glow Crappie Nibbles

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive...

Berkley Powerbait Floating Mice Tails

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive...

Berkley Krej FFS Jerkbait 100

A revolutionary lure designed for a new groundbreaking technique known as "Krejing", the Berkley Krej FFS Jerkbait 100 features a unique upside-down bill that allows you...

Berkley Trilene 100% Flourocarbon

The engineers at Berkley have worked hard to develop a superior fluorocarbon and the Trilene 100% Fluorocarbon Line Clear is the result. Through extensive research and...

Berkley Powerbait Lil General

A match made in Ned Rigging heaven, the Berkley Powerbait Maxscent Lil General Worm is sure to delight finesse anglers and Ned Rig enthusiasts alike. Infused...

Berkley Slobber Knocker

Featuring an innovative head-to-blade connection to eliminate blade breakoffs, the Berkley Powerbait Slobberknocker Bladed Jig offers superior durability and creates an enticing bass-tuned sound profile as the design...

Choppo

Whether you are a weekend warrior or a seasoned pro, the Berkley Choppo is the ultimate chuck and wind bait that delivers explosive topwater action. Built...

Berkley Powerbait Action Waxies

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive...

Berkley Powerbait Cullshad

Taking shallow water swimbait fishing to a new level, the Berkley Powerbait CullShad Swimbait combines big profile drawing power with Berkley’s proprietary Honeycomb Technology to increase durability without...

J-Walker

Refined through countless prototypes, the Berkley J-Walker was designed in collaboration with Berkley Lures and Elite Series pro, Justin Lucas, to provide a topwater that is...

Berkley Money Badger 5

A hybrid baitfish-crayfish design ideal for crawling over rocks and bottom structure, the Berkley Money Badger 5 Crankbaits feature a slow rise off the bottom that allows them...

Spy 70

Designed and fine-tuned by Bass Pro Tour angler, Josh Bertrand, the Berkley SPY Spinbait delivers a new level of finesse and is built to perform in...

Berkley Money Badger 6.75

A hybrid baitfish-crayfish design ideal for crawling over rocks and bottom structure, the Berkley Money Badger 6.75 Crankbaits feature a slow rise off the bottom that allows them...

Berkley Gulp Leech

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!...

Berkley Gulp Hellgramite

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!...

Berkley Gulp Cricket

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!...

Berkley Powerbait Floating Trout Worm

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive...

Berkley Gulp Waxies

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!...

Berkley Gulp Alive Crickets

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the...

Berkley Gulp Extruded Nightcrawler

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

Berkley Gulp Alive Waxies

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the...