Collection: Products

Rapala DT-8

Taking classic balsa design to new heights, the Rapala DT Series Crankbaits DT8 have been specially crafted to reach a preset depth and stay in the...

Rapala Half Moon Wacky Weights

Designed with a semi-circular front, the VMC Half Moon Wacky Weight delivers dependable rigging for finesse tactics. Easy to insert into the head or tail of your soft...

Rapala Lip Grip Cull Tags

Providing a fish-friendly means of keeping track of your catch, the Rapala Lip Grip Cull Tags utilize a rugged, puncture-free design that fish and anglers will both appreciate....

Rapala OG Slim 6

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the Rapala Ott’s Garage Slim 06 Crankbait is born...

Rapala Original Floating

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner,...

Rapala Shad Rap 05

The shape, true-to-life colors and classic Rapala action make the Rapala Shad Rap 5 Crankbait a fish-catching machine that should be a staple in every serious...

Rapala Shad Rap 07

When Rapala was creating the Shad Rap Series, they wanted a crankbait that would closely resemble baitfish the world over, offer an incredible action and cast...

Rapala Touch Screen Scale

The Rapala Tournament Touch Screen Scale features a large digital touch screen, which makes it easy to store up to 8 separate fish weights. It also...

Raven Fusion Float Reels

The RAVEN® FUSION™ XL blends the world’s most technically advanced features with stunning cutting edge design. Perfectly balanced to allow for slow gentle drifts with light...

Raven Helix Centerpin Float Reel

The HELIX™ is the ultimate value in centerpin reels. Features a solid backplate and ergonomic ported spool. The stylish design and great performance makes it the...

Raven Matric Fully Ported Centerpin Float Reel

This reel has a sleek, ergonomic design, with a large 5 1/8″ diameter. The RAVEN® MATRIX™ XL offers quicker line retrieve and balances perfectly with long...

Raven Matrix Centerpin Float Reel

The RAVEN® MATRIX™ is unquestionably the best value in centerpin reels. Designed with function in mind, it features a solid spool and backplate that prevent debris...

Raven Matrix Fully Ported Limited Edition

This reel has a sleek, ergonomic design, with a large 5 1/8″ diameter. The MATRIX™ XL offers quicker line retrieve and balances perfectly with long rods...

Raven Matrix Fully Ported Twisted Edition

Raven T4 Centerpin Float Reel

The RAVEN® T-4 reel was designed to be one of the very best centrepins ever produced. Slightly heavier than the T-5, this reel is perfect for...

Raven T5 Centerpin Float Reel

The extensively ported RAVEN® T-5 reels are designed to be the very best centrepins ever produced. Exceptionally light and amazingly solid, this reel is the ideal...

Reaction Innovations Smallie Beaver 3.50

The Smallie Beaver is a great alternative to the Sweet Beaver when fishing conditions get tough. It has all the same great qualities of the Sweet...

Reaction Innovations Sweet Beaver 4.20

Our flagship bait which changed the industry forever. This patented design enlightened the world on soft plastic lure innovation. If there was only one plastic lure...

Redington Wrangler Fly Rod Kit

FAMILY OVERVIEW There's always one more way to throw a fly, and that's your way. The Wrangler Kit and caboodle come loaded to kick start your...

Ribbit Double Take Frog Hooks

River2Sea Whopper Plopper

Designed by legendary angler and TV personality, Larry Dahlberg, the River2Sea Whopper Plopper delivers a sputtering topwater disruption that is begging to be crushed. Well-known for its ability...

Roboworm 4.5" Straight Tail Worm

Roboworm Straight Tail Worms - Roboworm's flagship series. These are the worms that started it all, Roboworm's original straight tail worm. Computer, and robotic engineered precision...

Roboworm 6" Straight Tail Worm

Roboworm Straight Tail Worms - Roboworm's flagship series. These are the worms that started it all, Roboworm's original straight tail worm. Computer, and robotic engineered precision...