Collection: Products

Berkley Flicker Shad Crankbaits

Experience the proven performance of Berkley Flicker Shad Crankbaits, engineered to trigger explosive strikes from bass and gamefish. Each lure features a distinctive flicker action that...

Berkley Gulp Alive Maggots

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the...

Berkley Gulp Alive Waxies

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the...

Berkley Gulp Cricket

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!...

Berkley Gulp Earthworms

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

Berkley Gulp Extruded Maggot 

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!...

Berkley Gulp Extruded Nightcrawler

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

Berkley Gulp Waxies

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!...

Berkley Powerbait Action Waxies

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive...

Berkley Powerbait Floating Mice Tails

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive...

Berkley Powerbait Floating Trout Worm

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive...

Berkley Powerbait Trout Bait

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive...

Berkley Stunna 100

Built in collaboration with Bassmaster Classic Champion, Hank Cherry, the Berkley Stunna Jerkbait 100 has combined with Berkley’s design expertise to include all the refinements for...

Berkley Stunna 100+1

Built in collaboration with Bassmaster Classic Champion, Hank Cherry, the Berkley Stunna Jerkbait 100+1 has combined with Berkley’s design expertise to include all the refinements for...

Berkley Stunna 112

Born from Bassmaster Classic Champion, Hank Cherry’s vast knowledge, combined with Berkley’s design expertise, the Berkley Stunna Jerkbait 112 has all the refinements for a jerkbait...

Berkley Stunna 112+1

Painstakingly designed and tested by the Jerkbait guru and Bassmaster Classic Champion, Hank Cherry, the Berkley Stunna Jerkbait 112+1 relies on the same peerless performance as...

Berkley Swamp Lord Frog

Designed in collaboration with expert frog angler and 2022 MLF Redcrest Champion Bobby Lane, the Berkley Swamp Lord Frog was created to be the last hollow-body frog that...

Berkley Trilene 100% Flourocarbon

The engineers at Berkley have worked hard to develop a superior fluorocarbon and the Trilene 100% Fluorocarbon Line Clear is the result. Through extensive research and...

Berkley Trilene XL Smooth

Berkley Vanish Fluorocarbon

Anglers have long known that the Berkley Vanish Fluorocarbon Line Clear is nearly invisible to fish and this fact has catapulted this premium fluorocarbon line to...