Collection: Products

Bates Fishing Co. Hundo

ntroducing the Bates Hundo—roughly twenty percent smaller, one hundo percent Bates with the same quality and craftsmanship you’ve come to expect. The Hundo features a gunmetal...

Bates Fishing Co. Hundo Lts

The next evolution in precision angling is here—the Hundo LTS. Crafted with uncompromising attention to detail and industry-leading innovation, this reel is poised to make big...

Bates Fishing Co. Hundo Salty

Introducing the Bates Salty Hundo¬—the next evolution in precision engineering for saltwater anglers. While the original Hundo is certainly saltwater rated and plenty capable in saline...

Bates Fishing Co. O.G.

Get ready to turn back the clock with Bates Fishing Co.’s latest masterpiece, the “O.G.” This ain’t just any old reel; it’s a throwback to the...

Bates Fishing Co. Salty

CONSTRUCTIONInshore ingenuity is the name of the game when it comes to Salty. For those bass fishermen turned saltwater angler, or for the coastal guy or...

Bates Fishing Co. The Goat

CONSTRUCTIONBates reel frames begin as a single piece of 6061-T6 bar stock aluminum that is CNC precision cut on a 9 axis machine. This is opposed...

Bates Fishing Co. The Goat Swim

How does the Greatest Of All Time get any better? Well, we’ve done it! Take note of the G.O.A.T. SWM, crafted to elevate the experience of...

Bayruf BR Head

Designed for a stable horizontal fall posture and high-frequency tail twitching, the Duo Realis Bayruf BR Head features a hybrid bullet-arrowhead style head shape with glider fins that...

Bead Chain Swivel

Berkley Cane Walker

Delivering the most surface disturbance of any Berkley topwater, the Berkley Cane Walker is ideal for those situations when you need a little more noise and...

Berkley Gulp Alive Crickets

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the...

Berkley Gulp Alive Maggots

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the...

Berkley Gulp Alive Waxies

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the...

Berkley Gulp Cricket

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!...

Berkley Gulp Earthworms

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

Berkley Gulp Extruded Maggot 

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!...

Berkley Gulp Extruded Nightcrawler

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

Berkley Gulp Hellgramite

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!...

Berkley Gulp Waxies

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!...

Berkley Krej FFS Jerkbait 100

A revolutionary lure designed for a new groundbreaking technique known as "Krejing", the Berkley Krej FFS Jerkbait 100 features a unique upside-down bill that allows you...

Berkley Money Badger 4

A hybrid baitfish-crayfish design ideal for crawling over rocks and bottom structure, the Berkley Money Badger 4 Crankbaits feature a slow rise off the bottom that allows them...