Collection: Products

Finesse Drop Shot Weights

FINESSE TRD 2.75"

Perhaps the best selling and most often imitated softbait in the last decade, the original 2.75" Ned Rig stickworm is still the hands-down favorite among tournament...

FINESSE W.G. WEEDLESS 5PK

Titanium weed guards solidly encased and directly molded to the hook shank. The extremely thin gauge wire retains its shape, yet is flexible enough to compress...

Finesse X8

In a world of its own, XBraid Finesse X8 is the premier of finesse braid. By using proprietary WX weaving technology, this braid line boasts nearly...

FIRE BRINE

Because we’ve lived on and fished the West Coast all our lives, one of the most tried- and-true uses of Fire Brine has always been on...

FIRE CURE

We built our reputation on more than 75 years of egg curing science. We’ve cured literally thousands of tons of eggs cooking our Balls O Fire...

Fire Flies Marabou Flash Jig

If you are looking for an ultra subtle pattern that has proven itself time after time on lock-jawed fish, solid black is the ticket. With a...

Fire Gel

Extra strong scent designed for the toughest fishing conditions. Easy to apply, professional strength Fire Gel is manufactured to work on flies, lures, bait and more!...

Fire Hooks

For almost a century Pautzke has provided anglers with the perfect bait to catch trout. We now have the perfect trout hook to match. Enter Fire Hooks:...

Fire Power

The perfect additive for improving any curing recipe, Pautzke’s Fire Power™ is the most distinctive and powerful powered krill scent on the market. A valuable tool...

Flappin Hog

The Yamamoto Large Flappin' Hog features the same winning design and action as the original - now in a bigger size to attract those bigger bites. ...

Flat Worm

A great representation of nearly all baitfish, the Berkley Powerbait Maxscent Flat Worm is a deadly little appetizer that will have bass drooling to get a...

Flatnose Minnow

Perfectly suited for a range of finesse tactics, the Berkley Powerbait Maxscent Flatnose Minnow sets the bar for all-out attraction with Berkley’s revolutionary Maxscent formula. Shaped with a...

Football Nedz

An oblong-shaped football ned head ideal for dragging finesse baits along rocky bottoms, the Z-Man Finesse Football Nedz Jigheads greatly reduce snags and hang-ups with a design that...

FUEGO LT

FUEGO LT is ZAION V carbon-fiber body, not a nylon-based plastic that you see in other manufacturers’ reels at this price-point. The new FUEGO stands alone...

Fury Flip

Ready to brawl in the heaviest of cover, the Spearpoint Performance Hooks Fury Flip Hooks are built for targeting the biggest and meanest bass. Made using...

G Juice

The T-H Marine G-Juice Freshwater Live Well Treatment keeps fish healthy and anglers from incurring costly penalties at weigh-ins. By adding essential electrolytes to live well water and...

Gamakatsu Octopus SE 4X

Gamakatsu’s Straight Eye 4x Strong Inline Point Octopus Hook is the same hook as the 4x Octopus Straight Eye, but without any offset. The Straight Eye...

Geecrack Bellows Craw 3.5"

Geecrack Bellows Gill

Geecrack Bellows Gill Swimmer

Building off the success of the popular Bellows Gill profile, the brand new Geecrack Bellows Gill Swimmer is an exciting evolution that features a paddle tail...